How to Create a Personal Brand

How to Create a Personal Brand and What to do Next

We are all personal brands whether we recognize it or not. I hope that mine conveys creativity, self-expansion, determination, and adventure! This photo certainly does. As I work more with other brands on their public persona, it’s important to note that in our digital world, a personal brand is now what’s expected and researched by employers, future partners, potential clients, landlords, etc. Read on for how to create a personal brand.

How many times have you googled someone? What happens when you Google yourself? It would be nice to have some control over that. For example, when you see a curated feed on Instagram, it tends to “wow” you. Your thoughts might create a story that the account holder has attention to detail, puts in great effort, is colorful, and so forth. Trust me, you want someone to have those same high perceptions and opinions of you too if you can help it.

How to Create a Personal Brand in 5 Key Steps

To break it down simply, a personal brand is your unique identity made up of a combination of your experiences, skills, and personality. It is how you present yourself to the world- out in public, in a workspace, at home, online, etc- even if unaware. Whether you’re in your dream scenario already or just starting out (in any industry), here are some key steps from Forbes to focus on in cultivating your own personal brand 🔑:

1. Pinpoint who you are as an individual.

2. Decide what you want to be known for. 

3. Research the industry you intend to dominate. 

4. Embrace networking both in-person and online. 

5. Design your online presence (yes, even for your Google stalkers!)

What to do with your Personal Brand

One big goal in building and promoting your personal brand is monetization. Think about your uniqueness and what you offer that no one else can. Additionally, clarifying who you and your intended audience are will likely be the most difficult part; that’s ok. Once those are settled, you are free to share your life’s purpose and bring awareness to how you can help others through your products and services.

If you’re thinking about creating your personal brand or need help with what your current positioning is like, I invite you to click the Book Button for a 30 minute chat with me: Book Now . I’m happy to help you build a custom brand that gets you more business, more happiness, and more money. Happy Magnetic Monday to you as I send love poolside from South Florida. 💋♥️ Hopefully, this info helps you as much as it helped me when I first started out. 

XOXO, Natasha