From Fashion Marketer to Health Coach to Brand Strategist
Hi, I'm Natasha. I work with wellness founders, personal brands, and service providers who are great at what they do but stuck on how to package it and promote it, so their brand starts selling.
I know that stuck feeling because I've lived it. I've been laid off three times. Each time, I had the skills and the experience, and each time I was waiting on a company to decide what I was worth. After the third layoff, I stopped waiting. I turned three layoffs into a branding business, and the side business I'd been building for years became my full-time work.
Most of my clients come from the wellness world: coaches, practitioners, clinics, and founders with incredible expertise and limited brand foundation behind it. I also work with people doing what I did, taking a career they built for someone else and turning it into something of their own.
For the past 6+ years I've mentored coaches, strategized for major health brands, and built personal brands from scratch. Some of those clients have grown into high six and seven figure businesses.
I help people package what they're great at so it sells.
My background
I started my career in fashion marketing and retail with Fossil Group, Inc and Club Monaco, then made a very intentional turn into wellness. I spent six years at Equinox as a personal trainer and nutrition coach. That chapter taught me how people change, what makes them trust you, and what actually gets them to take action. During that time I also built my own wellness creator brand on Instagram, which led to partnerships with Nature's Way, Tonal, Fabletics, BuzzFeed, and writing for USA Today.
Then I found my way back to marketing, this time for wellness, longevity, and health brands. I've done content and strategy for coaches, medical practices, and biotech brands in microbiome health, hormones, peptide therapy, and sexual wellness. I was Content Strategist for Viome for 18 months, running Instagram and Pinterest for an audience of 100K+, and Head of Marketing at Novus Anti-Aging Center for almost two years, where I grew their TikTok past 150K followers and their YouTube from 25K to 48K subscribers.
Here's what all of that adds up to. I know how people think from coaching them one-on-one. I know content from working with national brands. I know operations from running marketing for a clinic. And I know how to build a personal brand from scratch because I've done it for myself and for my clients. I've been the practitioner, the customer, the strategist, and the marketer.
Who I Work With
I specialize in three types of wellness businesses:
Wellness Practitioners & Coaches
Personal trainers, nutrition coaches, health coaches building personal brands or coaching businesses.
Wellness Founders
Entrepreneurs creating wellness products or services—supplement brands, matcha companies, wellness studios, health tech.
Integrative Health Practices
Longevity clinics, HRT practices, peptide therapy centers, functional medicine practices that need strategic marketing leadership.
I also work with career changers who want to turn years of experience into a consulting or coaching business of their own.
How We Work Together
I believe in foundation first.
Before we redesign your website, change your social media content, or throw money at Meta ads, we figure out who you are, what you're building, and who you're for.
I help you:
Define your brand positioning so people remember you instead of lumping you in with every other coach or clinic
Shape your offers so people understand how you'll impact their lives and why they need it
Create messaging that sounds like you, not a template or AI
Build visibility strategies that don't require you to post 24/7
Develop client and patient acquisition systems (for practices) that go beyond referrals
I build your strategy around how you're wired. That's also why I bring Human Design into some of my mentorship work. Cookie-cutter plans don't fit everyone.
There are a few ways to work with me, from a single strategy session to six weeks of mentorship.
Who I Partner With
While I personally lead all strategy, mentorship, and advisory work, I partner with a small team of specialists to deliver the full brand experience.
Hailey Hackett
Integrative Strategist & Human Design SpecialistHailey develops content creation trainings for the staff of integrative health practices. She's currently in fellowship at UCLA's Integrative Medicine Center, where she manages digital strategy and content for the medical staff. She also is a certified Human Design strategist and Reiki master, helping translate Human Design into practical integration for the Brand Mentorship + HD program.
Mario creates all the Visual Branding Suites, bringing over 10 years of experience as a brand director and visual designer. Based in Lima, Peru, he specializes in hospitality, wellness and health brand identity— creating cohesive visual systems that feel authentic and professional. He's bilingual (Spanish/English) and has worked with brands across North and South America.
Visual Designer & Illustrator