So you want your brand to stand out from the crowd…but how? 😳 I know from personal experience how frustrating this can be. In any industry that feels saturated, like fitness, real estate, hospitality, etc. it can be a daunting game trying to “beat out” everyone else. The truth is, it’s not about beating competitors- it’s about making your own path and offering your own unique things. Read on for 3 ways to Niche Your Brand.
The more specificity you can offer the better. For example, under the fitness umbrella there are soooo many topics in which a coach can specialize. It could be recovery methods, prenatal conditioning, fitness over 50, you get what I mean. If you are in real estate, your specialty could be new construction, foreign investments, luxury properties, etc. So figure out and market YOUR specialty within your industry and don’t be afraid to experiment with it.
3 ways to niche your brand
Here’s how:
1. Make a list of your specific interests and passions within the industry you work, then build a marketing strategy around it. Share through social, blogging, your website, etc.
2. Research what other brands in your niche are doing. What seems to be working? What are they not doing that you might be able to offer?
3. Figure out the best way to problem solve for your ideal clients. That’s why they come to you, right? Make your processes efficient and unique to you.
For more biz and branding tips, feel free to go through my databank of other business building articles. You can also visit my Instagram account on Monday for my brand building reels. 🥰✨
I can’t wait to see what you come up with! XOXO, Me!
Cheers.
Cheers