A curated selection of founder-led brands, national wellness companies, and integrative clinics I’ve supported through strategic leadership, positioning, and growth direction. *Selected work shown here. Additional brands and detailed case studies available upon request.

Featured Work

Close-up of a smartphone screen displaying Viome health app options against a brown and orange abstract background with droplets of water.
Black background with the word "WELCOME" in large, thin, uppercase letters.

Making microbiome science feel human.
Developed content strategy and brand narratives that simplified complex health data into compelling campaigns across gut health, metabolic health, and longevity.

VIOME

A woman giving a presentation at a conference, standing to the right of a podium with a large screen displaying a slide titled 'An Integrative Approach to the Use of GLP-1 medication.' The slide includes her name, Rahsmi Mullur, MD, and her credentials. The conference is at the Pennsylvania Convention Center in Philadelphia, and the background features blue curtains.

Rashmi Mullur, MD, ABOIM

Personal brand and content strategy.
Building a digital presence that reflects her academic leadership, clinical expertise, and advocacy for culturally grounded integrative medicine.

A smiling woman with long brown hair in loose waves, wearing a white lab coat with a 'Novus Anti-Aging Center' logo over a red top, stands in a softly lit room with blurred background including large windows and warm lighting.

Novus Anti-aging Center

Modern hormone and sexual wellness, redefined.
Built an organic digital ecosystem across Instagram, YouTube, TikTok, email, SEO, and e-commerce that bridged patient education with revenue growth.

Lebron James in Tonal Partnership with tattoos and a beard standing with crossed arms beside a fitness machine against a wooden wall.

Tonal Fitness

Performance technology, elevated.
Creator collaborator on large-scale campaign initiatives, contributing concept direction and producing launch-aligned content within performance-driven brand guidelines.

A woman smiling and holding a box of Nature's Way Women's Probiotic capsules near her face, about to take one.

Nature’s Way

Legacy wellness, digitally activated.
Selected creator partner for national launch campaigns, bringing strategic input and performance-aware content development aligned with brand briefs and campaign objectives.

A young woman, Chloe Jones, with long red hair, smiling, wearing a white lab coat with text reading 'USC Leo Davi School of Geosciences,' standing outdoors with an arched brick building in the background.

Chloe Jaide

Vibrant wellness, strategically refined.
Worked together early-stage to clarify Chloe’s audience and define her voice across nutrition, training, and recipe-based content. Developed her initial content calendar and strategic direction, aligning her multi-passion brand into a cohesive, authority-building presence.

Safia Pulliam, meditation coaching, HEIMAT wellness coach with long black hair, smiling, wearing a black top, multiple necklaces, and hoop earrings, standing indoors with wooden walls and an exit sign in the background.

Safia Pulliam - The Mindful Stretch Method

Where brand identity becomes expansion. Led brand mentorship and strategic positioning that supported her evolution into corporate LA wellness partnerships, premium health club leadership, and large-scale event facilitation.

A smiling woman with dark hair and blue eyes, wearing a white shirt and jeans, sitting on beige carpet at home with her pregnant belly visible, in a bright living room with large windows, white armchairs, and a gold side table.

Maternal health, thoughtfully positioned.
Guided brand architecture, website development, and early social strategy to establish a clear, authority-driven presence within the maternal wellness space.

Healthy by Stephanie - Nutrition and Training for Pregnancy + Postpartum

Close-up of a smiling woman with smooth skin, showing white teeth, and the text "Hey Day" across her face.

HEYDAY

Modern skincare, strategically activated.
Creator partner contributing campaign-aligned content within a hybrid product-and-studio wellness model, supporting brand visibility across retail and in-location service offerings.